Do you need advice as an independent performing artist, company or producer? Then come visit UP's open advice sessions on the first Wednesday of every month.
During the open advice sessions, the UP team is on hand for professional discussion and dialogue from 10.00 to 12.00. We’ll make sure there’s coffee on the go.
The format is open, and each consultation lasts 30 minutes with a different adviser. You bring your specific challenges or questions and book the right adviser yourself.
On the first Wednesday of every month, the following advisers will be available:
- Ann-Jette Caron, development producer at UP and an experienced producer in the independent sector
- Mathias Schønberg, communications manager at UP with a master’s degree in rhetoric and extensive communications experience

Johanna Maj Thorning
Johanna Maj Thorning works at CYRK Regnskab & Administration, where she advises on fundraising and budgeting, and handles accounts and bookkeeping, amongst other tasks, for a large number of theatres, companies and solo artists within the Danish performing arts sector.
Johanna Maj Thorning can advise on project development and implementation from start to finish, for example:
- Concept and strategy
- Fundraising and budgeting
- Administration and financial management
- Contracts
Johanna is passionate about creating a supportive environment for art and culture and, over the years, has built up extensive knowledge of concept development, administration and the practical production of artistic projects.

Ann-Jette Caron is a producer with many years’ experience in project-funded companies, festivals and institutional theatres. She can advise you on:
- Project management and development from a producer’s perspective
- Entrepreneurship and business models
- Touring
- The performing arts sector
- Funding structures and grant applications

Mathias Schønberg is a communications consultant with extensive experience in the cultural sector, a master’s degree in rhetoric, and a background as an editor, reviewer, lecturer and workshop leader. He can advise you on:
- PR and communications
- Target group and audience development
- Strategic communications and public affairs
- Crisis communications, climate and diversity issues
